REF. 04 — BRAND IDENTITY

Brand Identity

A brand system you can hand to anyone and get the same result.

A logo suite, a colour and type system, and a written brand guide — not a single exported PNG and a shrug.

FROM €1,200 — 2–4 WEEKS — 3–4 REVISION ROUNDS

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A fanned set of colour-swatch cards in warm and cool tones beside a metal ruler.

What's included / what's not

What's included

  • Logo suite (primary, mono, inverse variants)
  • Colour system
  • Type system
  • Written brand guide
  • Named revision rounds
  • Source files on delivery

What's not included

  • Trademark registration or legal clearance
  • Website build (see Website Design)
  • Packaging or large-format print production
  • Stationery beyond the System tier's set

How this engagement runs

01

Checkout & kickoff

Mark is paid in full; System books with the 30% deposit.

02

Brief & direction

A short kickoff to set direction before the first concepts.

03

Concepts & refinement

Across 3 rounds (Mark) or 4 rounds (System).

04

Delivery

Final files plus the written brand guide (System also includes templates).

Choose your tier

Brand Identity — Mark

Logo suite + core palette/type, 3 rounds, 2 weeks.

1.200,00 € · Paid in full
  • Logo suite (3 variants)
  • Core colour + type system
  • 3 revision rounds
Options

Priced and scoped above — nothing changes between here and checkout.

Brand Identity — System

Full identity, written guide, templates, 4 rounds, 4 weeks.

2.800,00 € · 30% deposit
  • Logo suite
  • Colour + type system
  • Written brand guide
  • Applied templates
  • 4 revision rounds
Options

Priced and scoped above — nothing changes between here and checkout.

FAQ

Do I get a system, or just a logo file?

A written brand guide is a named deliverable on both tiers — the point is a system anyone can apply consistently, not a PNG.

What file formats do I receive?

Source and export files for the full logo suite (primary, mono, inverse variants) plus your colour and type specifications, delivered on full payment.

Do you handle trademark registration?

No — that’s excluded from both tiers; we design the mark, a trademark attorney registers it.

What's the difference between Mark and System?

Mark is the logo suite plus a core palette and type system, 3 rounds, 2 weeks. System adds the full identity, more revision rounds, and templates for real applied use, across 4 weeks.

Can the brand guide grow with the business later?

Yes — it’s written to be extended, and Website Care Plan or a later System engagement can add to it without redoing the foundation.

Start with the tier that matches your scope.

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